Marketing vs. Advertising: What's the Difference?

Marketing vs. Advertising: What's the Difference?

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.
Let’s start off by reviewing the formal definitions of each and then I’ll go into the explanation of how marketing and advertising differ from one another:

Individual differences in motivation and performance

Individual differences in motivation and performance

Two dimensions of personality discussed by Broadbent (1958) as important sources of variation in performance were introversion-extraversion and stability-neuroticism. Extraversion was associated with decrements in performance over time and neuroticism was associated with greater decrements following stress. Although it is tempting to propose a single model to account for these effects, what has become clear is that the effects of personality upon performance require multiple levels of explanation. The broad dimensions of personality that are consistently identified from investigator to investigator and shown to be important in different cultures and different times affect behavior in many different ways.

Principles for motivating people in general

Principles for motivating people in general

Basic principles of motivation exist that are applicable to learning in any situation.

  1. The environment can be used to focus the student’s attention on what needs to be learned.Teachers who create warm and accepting yet business-like atmospheres will promote persistent effort and favorable attitudes toward learning. This strategy will be successful in children and in adults. Interesting visual aids, such as booklets, posters, or practice equipment, motivate learners by capturing their attention and curiosity.